Business Name Selection Guide
You are about to start a commercial business. so you must have thought a lot about choosing a suitable name for it.
Choosing a business name is an important step in the business planning process.
Some people may think that choosing a name is easy and only needs a few letters to represent your business name.
but it is difficult and very important, it may take several hours or several weeks of your time.
because the name is an important part of the business identity, That you intend to work with. it is an effective advertising tool, and also can help your clients understand what you are doing. As well as the markets you target.
How to choose a business name that matches what you do or what your brand offer?
Many entrepreneurs do not pay enough attention to the names they choose. Because they follow their emotions, so later they change it to more meaningful names.
Which wastes time, effort, and money in publishing those changed names. If you did not choose it properly, the name may be a reason for your business failure, slow marketing. To choose a successful name there are three simple ways, which are:
Compound Words
Many entrepreneurs choose the Compound Words method, to name their business. by combining two words related to the nature of their business to make a new word.In other words, A + B = AB, for example, the name Facebook website came from combining both Face and Book in one word.
Ripps
When choosing a business name, consider the 5 letters R.I.P.P.S which are important conditions to select a name:Remember: The name should be easy to remember.
Image: The name image must be memorable.
Pronunciation: The name should be easy to pronounce, without any confusion.
Protection: The name should be available and difficult to be imitated.
Short: The name should be short and clear, Short names are easy to remember.
Mash-Up Names
We find that many entrepreneurs use mixing the Mash-up names method, to get an attractive name. For example, the Instagram app came by mixing the phrase Instant Camera and Telegram.You are not limited to choose the name that reflects your brand identity. keep in your mind, that is a remarkable name, and corresponds to the nature of the activity and legal form.
But you also need to ensure that you register and protect in the long run. Additionally, check your business name availability in Goddady or Namecheap and register it.
You can use alternative languages, not only English that can do this. You have all other languages at your disposal too. Many companies translate names into Latin, Greek, French to have a strange and distinct name.
Even so, you cannot use a vague and complex name. You also need the name to be simple and easy to understand.
Be sure to avoid using abbreviations, such as "ABC". unless you have enough marketing budget to make it a name that everyone can remember.
One of the books we recommend to know how entrepreneurs choose business names:
Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins. The book provides a simple guide to creating an effective and memorable brand name. Read Now.
When you planning to start a business. remember to use a business name generator, such as:
Shopify
VisualThesaurus
Namestation
SquadHelp
As the owner of a new business. Do you think that if you don't choose a name you feel comfortable every time you pronounce it? will you be able to advance in your business?
You will coexist with your business name for a long time so make sure you are happy with it.
Sometimes when you choose a name that looks beautiful on paper, you see it very terrible when you say it out loud. So be sure to read and pronounce the name you choose out loud. to make sure it's a ringing name and looks spectacular.
Try to imagine the business name on the billboards or in the publications, and consumer’s reaction to it. Sometimes you may be attracted to a name or a color, but for the audience, it may not mean what it means to you.
So be sure to choose an attractive name that corresponds to the culture of your target customers
Finally, when you choose a name, it is the first step towards establishing your business identity.
The next step is to protect your business name by registering it. Doing this is not mandatory, but doing it ensures that you do not allow anyone to use your business name.
Please with us how did you choose your business name.
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